Can You Feel it? Love is in the Air Has Begun!

February 7th by Blizzard Entertainment

Something is in the air in the major cities of Azeroth. Amorous guards and lovestruck townsfolk are spending their days giving and receiving gifts—but something’s suspicious about this sudden outburst of affection. . . 

Take a deep breath. Smell that? That’s the undiluted smell of love right there. Don’t mind the fel undertones intermingling with it. Light with a hint of armor oil and mana notes, maybe just a touch of chemical (we’re mostly sure it won’t burn) . . . it’s bound to lead to good things this holiday.

When: February 7 – February 21
Where: Orgrimmar (Horde) and Stormwind (Alliance)
Currency: Love Tokens

A Token of Love

Love tokens are the currency used to purchase special items, pets, toys, and a mount. You can collect them by completing quests that are part of the event.

Items Available for Purchase

Just a Little Crush

The !Crushing the Crown questline has been updated and is available for all characters levels 20-110 along with a new quest !Follow the Recipe which is available as a daily. It’s up to you to put a stop to the pernicious Crown Chemical Co. once more.

Heart Shaped Box (For Weeks!)

Hey! Wait! If you defeat the undead apothecaries (we’re looking at you Apothecary Hummel), there’s a Heart-Shaped Box in it for you. Now available to all players from levels 16-110, you may just find yourself grouped with other players of varying levels. If you can queue for Shadowfang Keep, you’ll be able to take on the Crown Chemical Co. On completion, you’ll receive level-appropriate loot and may even score the infamous Big Love Rocket (this year for sure!). Just join the queue within the Dungeon Finder queue each day during the event to try for yours.

Justify Your Love

Nothing says love like killing monsters and digging through their entrails for Lovely Charms. Use them to create Lovely Charm Bracelets that you can give to a friend, or perhaps your favorite faction leader, to show you really care!

For more information, check out Wowhead’s complete holiday guide here.

What are your Love is in the Air traditions? Is there something you plan to give to a special someone? Share with us in the comments below.

*Do not take on an empty stomach. May experience dizziness, nausea, random acts of kindness, feelings of euphoria, and the urge to sing show tunes. Do not operate heavy machinery or explosives or weapons or magic or handle very large rocks (or even small ones) while using. If the effect lasts longer than one hour, contact your local healer. Made from concentrate. May contain trace amounts of soy, nuts, troll sweat. Void where prohibited.