Tensions between the Horde and Alliance are heating up just in time for the summer, and now’s the perfect time to get in the fight.

We just uploaded two updates containing delicious slices of fresh lore to the World of Warcraft game site for your reading pleasure. The Warcraft timeline now includes synopses for Patch 5.2: The Thunder King and Patch 5.3: Escalation, and we also deployed a brand-new lore web feature: character cards!

The Cenarion Circle seeks worthy champions to spread regrowth across the land by tending to a Blossoming Ancient, a sign of seasonal rebirth.

We're continuing the Battle.net®-related testing we mentioned previously. As part of this, we're now inviting beta testers to help test and refine a new desktop app for Battle.net  designed to improve the launcher experience for all Blizzard games and streamline the ability for players to get into their games.

We're happy to share a first look at Shadows of the Horde.

The Mists of Pandaria soundtrack is now available on our site! Check it out, and read below for an interview with Senior Audio Director Russell Brower.

If you’ve been thinking about switching realms or making other changes to your character, now’s the perfect time—because this week all character services are 50% off.

From weekly fishing contests to yearly recurring holidays with monthly carnivals in between, you never have to look far to find a celebration in World of Warcraft.

Blizzard Entertainment is excited to announce that our licensed products will be strutting their stuff on the show floor at this year’s San Diego Comic-Con!

Soar into battle atop the undisputed ruler of the night skies—the all-new Armored Bloodwing mount. This monstrous, flesh-eating bat is the perfect companion for trips that call for death and destruction. Once purchased from the Blizzard Store, the mount will be available to all present and future characters on a single Battle.net® account.

With Patch 5.3, Escalation, the World of Warcraft site has been bolstered with intel on Player vs Player combat and the newest Battleground, Deepwind Gorge!

Every week, keen anglers from each corner of Azeroth head to Stranglethorn Vale to participate in the Stranglethorn Fishing Extravaganza, a grand fishing tournament that awards highly coveted prizes!

In Patch 5.3: Escalation, players fight back against the aggressive reign of Garrosh Hellscream, once proud War Chief of the Horde. To prepare you for this monumental struggle, the Blizzard Insider discussed the content in Escalation with Game Director Tom Chilton.

Interested in reading World of Warcraft comics but not quite sure if you’re ready to commit? Here’s an awesome opportunity for you—DC Comics is offering a free eBook with previews of three World of Warcraft comics.

Do you dare ride into the mouth of Duskwood to face what lay within? In this original graphic novel, you’ll need to muster your courage to do just that.

Limited quantities of the Mists of Pandaria® Collector’s Edition are on sale for $69.99.

We’ve added a new short story to the World of Warcraft community site! Read “Bleeding Sun” now!

We’ve partnered with Raptr to give away a limited number of Horde and Alliance t-shirts for your Xbox avatar! All you need to do is sign up for a free Raptr account and meet the requirements.

If you’re in the Seattle area or plan to visit soon, you’ll want to head over to the new EMP Museum Exhibit, Fantasy: Worlds of Myth and Magic.

We’ve updated our Under Development page with a look at some of the content planned for Patch 5.3, Escalation.

Coming in a future patch, characters with the Engineering profession will be able to produce this mechanical homage to the company that brought us award-winning television shows like Lost and Fringe, and are continuing the epic Star Trek and forthcoming Star Wars film sagas.

It’s the perfect time to recruit your friends to join you on your adventures in Azeroth—because right now, the World of Warcraft Battle Chest is just $10. This sale ends April 23, 2013.

Last year, our University Relations and World of Warcraft teams challenged college and university students to submit an original 3D work of art that fit seamlessly into World of Warcraft. We received a slew of amazing entries, and after much deliberation chose some very deserving winners.

In the upcoming patch 5.3, we’re adding a new “Loot Specialization” option that will give you more control over the loot drops and quest rewards you receive that are based on your class specialization.

We’re adding a new feature to World of Warcraft that will replace the in-game support system with a direct portal to the Battle.net Support site. Our aim is to give players in-game easy access to the site’s robust knowledge base and support contact system.